Cinema Coffee Cafe
For Immediate Release Media Contact: David Salcido
Co-Founder & Director of Marketing
OFFICIAL LAUNCH DATE SET FOR THURSDAY, APRIL 30 WITH A SCREENING OF THE ODD WAY HOME
April 15, 2015 – One of the most pressing issues facing independent filmmakers in the state of New Mexico today is exposure. The New Mexico Film Circuit hopes to change that paradigm by partnering with cinemas throughout the state of New Mexico and offering the opportunity for independent filmmakers to have their works seen on the big screen, where they belong. Key to that plan is a newly forged partnership with the largest theater chain in New Mexico, Allen Theaters. To officially launch this new enterprise, the New Mexico Film Circuit will present the award-winning New Mexico-made film The Odd Way Home at the Allen Theaters Cineport 10 on Thursday, April 30. In addition, the Launch Pad Cafe, upstairs in the Cineport 10 lobby, will be open for the dining pleasure of those attending the screening.
With the rapidly changing face of the industry through technological advancement and an overabundance of viewing platforms, independent filmmakers find themselves being squeezed out of a market dictated by big studio supply and demand. The New Mexico Film Circuit has been established to address this concern. The brainchild of David Salcido and Deborah Johnson, along with a growing slate of like-minded filmmakers and enthusiasts, the prime directive of this organization is to keep independent filmmakers in the game, by offering services unavailable to them until now.
“Ever since I became actively involved with the local filmmaking community in 2011, prompted in large part by the formation of Film Las Cruces with then film liaison Bill McCamey, I have tried to find ways to promote the wonderful work being done here,” said NMFC co-founder David Salcido, who worked as a publicist for Paramount Pictures, among other film studios, prior to relocating to Las Cruces. “The New Mexico Film Circuit is the just the latest incarnation of that pursuit and what I hope will become a vehicle for effectively raising the profile of our talented and creative film community, not just here in southern New Mexico, but statewide. Our partnership with Allen Theaters, the first family of New Mexico cinema, is another vital step in the evolution of our growing independent film industry. It seems only fitting that the film screened to officially launch this new enterprise would be one made right here in southern New Mexico.”
Co-written and directed by CMI professor, and veteran of the studio system, Rajeev Nirmalakhandan and starring young up-and-comers Rumer Willis (The House Bunny) and Chris Marquette (Race To Witch Mountain), The Odd Way Home examines the relationship between a young woman trying to escape her past and a young autistic man she meets when her car breaks down in a small New Mexico town, sending them both on a journey of discovery and humor in which they realize that together they can go places they never really expected. Filmed throughout southern New Mexico, The Odd Way Home opened at the 2013 Austin Film Festival and went on to win the Audience Choice Award at the Albuquerque Film & Media Experience. It was the featured film during the opening of the 2014 White Sand International Film Festival.